The traditional media environment in India is facing a significant transformation as niche viral channels gain popularity. These new outlets, often driven by online media and personal content, are directly engaging audiences, avoiding traditional gatekeepers. This occurrence presents both possibilities – fostering greater diversity of perspectiv… Read More

India's news landscape has undergone a significant alteration fueled by social media. The rise of online channels and other online services has given rise to a unique form of information sharing, where ordinary citizens often become first … Read More